Contextual advertising

Contextual advertising is an advertising technique oriented towards the interests of a particular user. This kind of advertising has lower cost and other principle of application.

Advantages of Contextual advertising:

• considers only real queries without enforcing to buy a product;
• aims toward target audience, determines gender, age, geographical location;
• cost-per-click allows to cut costs and provides finer control
• low cost;
• makes it possible to see statistics of the advertising efficiency.

Contextual advertising is good in case you are oriented to cooperate with the consumer who is searching for your product. However, despite the benefits the contextual advertising offers, it does not allow to introduce new products and services to the established market.

IVEX provides contextual advertising services on Google and other websites and search engines.

Certified specialists will take control of price and rating changes on a daily basis. Those changes are possible due to our work on the website content and most actual keywords that we use.